Hi, I'm Marta!
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Hi, I'm Marta! *
My paid media education came from doing it wrong first.
Early on, I learned that throwing budget at Google or Meta without clear product positioning just burns money. I've seen beautiful campaigns fail because the brand fundamentals weren't there yet.
After six years working in-house and agency-side across travel, e-commerce, health, and more, I can usually spot what's going to work and what's expensive noise.
Every industry has its quirks, and that's where I come in; I dig into your business to understand what paid media will actually work for you specifically.
My Experience
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Paid Media Manager for agencies specializing in ecommerce, B2B, and travel marketing.
Ongoing
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Responsible for launching Host Online, an ecommerce only catering equipment offering. Managed a 6 figure Google Ads budget.
Jan 22 - May 23
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Joined i-escape at a crucial time to help rebuild both paid and organic marketing functions after the Pandemic. Focused on paid, email and social channels.
Dec ‘21 - Jan ‘22
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I was a true Growth driver at Candide, getting stuck in everything from horticultural content producing and building ecommerce and travel platforms.
Dec ‘18 - Dec ‘21
How I work;
I work independently now because I prefer the direct collaboration with founders and business owners. Being close to the people making the decisions means we can move quickly and stay focused on what actually matters for your specific business.